Next, we traveled to a local establishment: Krankies Coffee. We immediately noticed a difference in the lighting; Krankies’s dim lighting created a more laid back atmosphere. Most of their products were Krankies brand, or the brands of other local stores. They did not advertise for new drinks or newly discounted items. Akin to Starbucks, Krankies sold similar products of their own such as store titled mugs, thermoses, and bags of coffee beans. Krankies had a recycling bin and advertisements for local food markets.